Online Video Marketing Campaign

Online Video Marketing Campaign

It’s obvious that online video plays an important role in any marketing strategy, with users spending 88% more time on a website if it contains video. Marketing research from Center for Talent Innovation and Hewlett Consulting Partners found that 64% of consumers make a purchase after they watch a branded social video. Videos allow a viewer to understand a business, product, or service in a new way much more quickly than with other content mediums.

Create a Strong Video Marketing Campaign to Enhance Your Brand

  • Increase Conversions:
    • 71% of marketers state that video conversion rates perform better than those of other types of content.
  • Better SEO
    • High-quality video content can also help improve a brand’s SEO
  • Engaging Viewer Emotions
    • emotional ties are vital in making your video a viral sensation
  • Increase Your ROI
    • 83% of businesses state that video gives them a great return on investment (ROI)
  • Get More Attention from Your Audience
    • Video captures more attention than other online content, so make sure you stand out online with plenty of video-based content
  • Increase Engagement
    • With visitors staying 2 minutes longer on retail sites that contain video, top-notch video content will help you achieve higher levels of engagement with your target audience
  • Explain Complex Ideas
    • If you’re in the midst of creating a new service or product that may be difficult to explain, creating a targeted video marketing campaign might be the answer
  • Online Sales Funnel Optimization
    • buyers are looking for brands, products, and services that provide a solution to a problem that they’re having. Keep this in mind as you develop a narrative for your video marketing campaign or any other aspect of your digital marketing initiatives. Emotional connections stay with viewers much longer than a cool bit of information